Sales with Salesforce™ Training - 18 cr.

An examination of the fundamental concepts of marketing activities. Takes a managerial perspective to introduce product, price, place and promotion elements of the marketing mix.

Course Offered: Every Fall, Every Spring

Designed to integrate theories of consumer behavior that impact upon an organization’s marketing activities. Explores individual and group behavior factors.

Prerequisites: BUSN 212     Course Offered: Every Spring

This course serves as an introduction to the world of the professional sales representative. The focus of the course is on the development and execution of a professional sales presentation. Topics covered include professional self-presentation; the approach; features, advantages and benefits of the product; the marketing plan; the business proposition; handling buyer objections and closing the sales presentation.

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. Digital marketing channels include Social Media Marketing, Search Engine Optimization, Pay-Per-Click Advertising (PPC), Content Marketing and Digital Video Production. Prerequisite: BUSN 212.

The study of essential aspects of effective marketing strategy formulation and implementation. An appreciation of the complexity of managerial decision-making will be stressed. Emphasis will be on case studies to more fully demonstrate segmentation, targeting, positioning and other marketing mix strategies.

Prerequisite: BUSN 212 and senior standing     Course Offered: Every Spring

The Salesforce certification training course is designed to ensure that students learn and master the concepts of being a Salesforce Administrator and App Builder. This course provides training in Salesforce configuration to collect, analyze, and retrieve vital customer information and create applications using Salesforce Lightning.