Sport Management

This course provides students with an examination of effective management strategies related to leadership, communication, motivation, and entrepreneurship in sports.

This course will provide the students the understanding of institutions of sport in American society and its relationship with other social institutions (educational, political, economic, religious, media, etc.), and awareness of the way social values are transmitted through sports and critically analyze these values and their influence on behavior.

This course focuses on developing and maintaining relationships with customers and managing the sales process of finding, concerting, and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics as well as sales duties, responsibilities, and problems are included.

This course will present an overview of the roles of reporting and broadcasting with respect to sporting events. Topics covered will include trends and philosophies of sport reporting, the working of the sports desk, the history of radio and television sports broadcasting, as well as the business of sports reporting and sports broadcasting. The advances in technology as applied to sports reporting and broadcasting will also be covered.

This course will provide students with an exposure to some of the ethical issues that arise in the field of sports and to install in them the foundations they need to deal with those ethical issues that they will face in the working world. The students will discuss the standards for identifying, evaluating, and deciding an ethical dilemma.

This course consists of study in areas of financing, marketing, promotion, and fundraising within the context of interscholastic, intercollegiate, amateur, and professional sports. It provides students in sport administration with a basic knowledge and understanding of the principles of sport finance as it applies to the sport industry.

This course will explore sports marketing in the sports industry, at both the professional and amateur levels. The course will examine fundamental concepts of marketing activities and how they relate to sports. These topics will include the marketing concepts, the marketing mix (product, price, place and promotion), market segmentation, and consumer behavior in relation to the sports industry.

This course is designed as an in-depth study of the economics of major sport governing agencies. Specifically, the students will study the organizational structure, constitutions, policies, procedures, and membership requirements of sport agencies at the state, national and international levels.

This course will give an overview of all elements involved in sports facility and event management. Topics will include finding/building sports facilities, completing feasibility studies, and financing of sports facilities. Other topics will include operations of a facility including marketing, public relations, day to day operations, and maintenance. Students will also learn about event management including how to plan a sporting event, operations of the event, media and advertising of events, concessions, and merchandising.

This course will explore how legal issues impact the sports industry, both professional and amateur. The course will examine how laws impact the sports industry and players in the industry. Topics included in the course are all aspects of contracts, labor laws, unionization (negotiation, arbitration, and collective bargaining), legal/salary issues, agent representation, and pay for athletes. The course will also examine ethical issues in sports.

This course serves as a capstone course in sport marketing-management for senior level students. This capstone course integrates concepts from the business core and all 200-, 300- and 400-level sport marketing-management courses as well as common best practices.

This course is designed to give the student practical experience and application in several aspects of athletic coaching with an approved firm/organization. The internship is only available to students majoring in sport management and junior/senior status is required. *EXSL.

This course will cover special investigation into specific areas and applications in the field of sport sponsorship sales. Emphasis will be on research studies and emerging issues, trends and technologies related to sport sponsorship sales management.

This course introduces students to basic financial accounting theory and practice. Areas covered include: the accounting cycle, measuring business income, cash, receivables, inventory, investments, long-term assets, liabilities, and stockholders’ equity.

Course Offered: Every Fall, Every Spring

This course introduces students to management accounting concepts for decision making. The course is concerned with examining and applying methods for analyzing and accumulating data to provide information to managers. The emphasis is on identifying what information is needed, designing systems to get the required information, and using the information to make decisions.

Prerequisite: ACCT 201     Course Offered: Every Fall, Every Spring

Students learn statistical techniques for further study in business, economics, and finance. The course covers descriptive statistics, probability, discrete and continuous random variables, estimation, hypothesis testing, and regression analysis. The course emphasizes statistics to solve management problems.

A presentation of basic macroeconomic relationships. Topics emphasized are: the determination of income and employment, monetary and fiscal policies, inflation, interest rates and economic growth.

Course Offered: Every Fall, Every Spring