Business Professional Certificates
Integrated Marketing Communications
Professional Certificate, Online Offered
Prepares Marketing, English, Liberal Arts or any major to pursue a career path involved with managing public and employee communications, producing and managing associated print/digital materials, applications, systems, and communication flows.
Learn MoreSales & Salesforce™ Trailhead Training & Certification Sales
Professional Certificate, Online Offered
Provides certification in Salesforce™, a state-of-the-industry Customer Relations Management software system. Marketing students will simultaneously receive this important Salesforce™ certification with their BS in Business Administration: Marketing Concentration degree. Any other WU major can also enter in on the certificate and complete it in their program of study. All Professionals with an AA/AS or BA/BS degree can also gain this national Salesforce™ Training certification.
Learn MoreTourism and Hospitality Management
Professional Certificate, Concentration, Online Offered
Prepares students for entry- to mid-level management positions in various segments of the tourism and hospitality industry including public entertainment, arts, attractions, and gaming establishments, cruise lines and tour companies, hotels and resorts, restaurants and other foodservice companies, meeting and event planning services, and recreational, leisure and destination management.
Learn MoreSports Leadership and Management
Professional Certificate, Concentration, Online Offered
Prepares students for careers related to intercollegiate athletics, professional sport, major sports events, community-based sport, adaptive sports for persons with disabilities/physical challenges, community relations, sports facilities management and sports communications, marketing, ticket sales, and promotion. Students learn to assume the responsibilities for developing and leading professional and amateur athletes and managing sports programs in a variety of academic, public, and private sectors.
Learn MoreDigital Marketing
Professional Certificate, Concentration, Online Offered Certificate
The digital marketing program is designed to prepare students for careers in the digital marketing industry in several key areas. The program provides courses, such as Web Metrics and SEO, Social Media Marketing, Digital Storytelling and Digital Video Production. These will help in the students’ preparation for the successful application of the digital marketing principles in the business world upon graduation.
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